Buzz Marketing isn’t a new concept, but thanks to the internet even the smallest of companies can benefit greatly from it. It’s leveling the laying field when it comes to exposure.
Buzz used to be mainly the commercials from the super bowl, from television ads using testimonials from real customers and when celebrities wear your product.
Today, Buzz Marketing comes in all sizes, shapes and colors. I can come from Yelp, Google reviews, facebook comments and even from your Search Optimization on your website. It comes from content, keywords and relevance to the search.
It’s estimated that over 70% of buying decisions start with online searching.